The importance of marketing is to make people aware of your specific restaurant, encouraging customers to try Extreme Pita. The goal is to generate Awareness, Trial and Usage by various methods and teams

Within the Franchise Agreement, each franchisee contributes 3% to a National Marketing Fund. This fund is used to support National initiatives of Extreme Pita.

Franchisees are also required to spend an additional 2% of sales on Local Store Marketing initiatives (LSM) which will drive sales and traffic at their specific locations.

National marketing is essential to the strength of the Extreme Pita brand. It creates an image for Extreme Pita and sends a consistent message to our customers across the country.

The purpose of LSM is to focus specifically on your restaurant. LSM should target consumers in the community and business surrounding your restaurant.

The National Marketing Team creates 12 month marketing and activity calendars that include both product and promotional activity.

  • New Product Introductions
  • Limited Time Offers
  • Media such as Outdoor, Radio, Transit, Newspaper
  • Social Media- Instagram, Twitter, Facebook