PRESS RELEASES

Extreme Pita gets a lot of Press! Select a press release from below for EXTREMELY exciting news about our company, grand openings, franchise stuff, and more...

September 2007 - Mississauga, ON

Extreme Pita "Wraps Up" 10 Years of Convenient, Healthy Dining

As Extreme Pita continues to explode in popularity, the Canadian quick serve franchise announces the celebration of its 10-year anniversary.

May 2007 - Mississauga, ON
Extreme Pita Rolls Out Convenient, Healthy Dining in Las Vegas
Booming Canadian Franchise Targets Nevada for “Extreme” Expansion.

May 2007 - San Diego, CA
Extreme Pita Implements New Nutricate Receipt™ System
Nutricate Corporation today announced that Extreme Pita, a quick serve food franchise chain known for its fresh, nutritious and large selection of pita sandwiches, has implemented Nutricate’s new Nutricate Receipt™ system in both its San Diego Convoy Street and San Diego Mira Mesa Boulevard stores.

April 2007 - Mississauga, ON
Extreme Pita Seeks To "Wrap Up" Local Market in Two Years
Booming Canadian Franchise Opens Third Restaurant in Fargo as Part of "Extreme" Expansion Plan.

April 2007 - Mississauga, ON
Extreme Pita Rolls Out Convenient, Healthy Dining in Fremont
Continuing to set a new bar in convenient, healthy dining throughout the United States, Canadian quick serve franchise Extreme Pita announces the opening of its newest restaurant located at Auto Mall Parkway and Hugo Street in Fremont.

April 2007 - Mississauga, ON
Extreme Pita Rolls Out Convenient, Healthy Dining in Glendora, Opens First Area Restaurant
Continuing to set a new bar in convenient healthy dining throughout the United States, Canadian quick serve franchise Extreme Pita announces the opening of its newest restaurant located at 865 West Route 66 at Barranca in Glendora.

April 2007 - Mississauga, ON
Extreme Pita Takes Home 2007 City's Best Award
Continuing to set a new bar in convenient healthy dining in Dallas-Fort Worth, Extreme Pita was recently honored with the 2007 City's Best Award in the "Best Sandwich" category.

February 2007 - Mississauga, ON
Extreme Pita Rolls out Convenient, Healthy Dining in Fremont
Continuing to set a new bar in convenient, healthy dining throughout the United States, Canadian quick serve franchise Extreme Pita announces the opening of its newest restaurant located...

January 2007 - Mississauga, ON
Announcement of Director of Development for New England and Area
We are pleased to announce the appointment of Sal Pepitone as Director of Development for the FSN New England group...

December 2006 - Mississauga, ON
Winners of "Passport to Flavours" Contest
Congratulations to the winners of our Passport to Flavours Contest that started Monday August 28, 2006 and ended Sunday November 28, 2006...

October 2006 - Mississauga, ON
Announcement of Vice President of Marketing, North America
We are delighted to announce the addition of Mr. Scott Stubble to Extreme Pita team. Stubble joins the company in the capacity of Vice President of Marketing, North America operating out of Denver, Colorado...

October 2, 2006 - Las Vegas, NV
Nevada Area Developers set to open first Extreme Pita in Las Vegas
SKR and Associates are preparing to open their first Extreme Pita in The Meadows Mall in Las Vegas. The unit will be the first food court location for Extreme Pita in the U.S....

September 19, 2006 - Tempe, AZ
Boys & Girls Clubs Benefit from Extreme Pita Grand Opening in Tempe, AZ.
Extreme Pita Raised Funds and Donated More than 600 Pita Sandwiches to all Boys & Girls Clubs in East Valley for Annual Day for Kids...

September 8, 2006 - Mississauga, ON
Vice President of Franchise Development
We are pleased to announce that Nick Schaefer has joined Extreme Pita as Vice President of Franchise Development...

August 2006 - Prince Albert, SK
"It's Good To Be Healthy in Prince Albert!!!"
If the progress of Extreme Pita is any indication of things to come, one thing is for sure, it is good to be healthy...

July 3, 2006 - San Diego, CA
New Location Mira Mesa California
The Extreme Pita, a Canada-based quick service franchise, is expanding. With one location open in San Diego, the company announced the coming of a second location in Mira Mesa, California...

Licensed Area Developer for Los Angeles
Fayaz Karim has purchased the licensing Area Developer rights for the Los Angeles area and is a well educated Franchise Advisor earning the degrees of BSC, MBA & CA...

March, 2006 - Mississauga, ON
EXTREME SUCCESS - Mark & Alex Rechichi Expand Extreme Pita's Fast-Food Empire
Alex & Mark Rechichi featured in the Alumni Profile of Queens University Business Magazine. Timing has played a key role in Extreme Pita's growth, as Canadians are increasingly embracing the notion of healthier eating...

February 2006 - Mississauga, ON
Licensed Area Developer for New England
Extreme Pita welcomes JoEllen Gallant, Vice President of FSN-New England, as the licensed Area Developer for the New England area responsible for development in the states of...

February 2006 - Mississauga, ON.
NEW Area Developer for Northern California
Extreme Pita welcomes Ray Zandi to the team, purchasing the Area Developer licensing rights for Northern California in 2005...

January 2006 - Mississauga, ON
The Extreme Pita ranked #233 in Entrepreneur magazine's 27th Annual Franchise 500!
The Extreme Pita Restaurants debuted in Entrepreneur magazines Annual Franchise 500, entering past the half way mark of being number one ranked at number 233!

October 2005 - Scottsdale, AZ
Extreme Pita planning 15 new restaurants in Arizona
Ontario-based Extreme Pita said it will open 15 new restaurants in Arizona withing 18 months.

September 2005 - Mississauga, ON
The Extreme Pita Rolls Out Convenient Healthy Dining to the States
As more Americans seek healthy dining options, many restaurant chains have responded by introducing "low fat" and "low carb" items to meet this growing consumer demand. Following a national outcry to fight obesity...

September 2005 - San Diego CA
Entrepreneur Has Extreme Taste in Franchising
Brett Weiss said he has the answer for people chasing the American dream - it's hot, it's tasty, it's served in a pita...

August 2005 - Mississauga, ON
Winners of The Extreme Pita National Prize Give-a-Way!
The Extreme Pita® Restaurants held their first national prize give-a-way...

July 2005 - Mississauga, ON
The Extreme Pita® is On The Move
As The Extreme Pita® approaches its ninth birthday the organization to move into a larger support center located in Mississauga at 2187 Dunwin Drive...

June 2005
International Franchise Association Membership and U.S. Small Business Administration Registration
The Extreme Pita® is pleased to announce its membership into the International Franchise Association (IFA) one of the preeminent voices and acknowledged leaders for franchising worldwide...

June 2005 - San Diego, CA
Extreme Pita Grand Opening Celebration Huge Success
Brett Weiss & Howard Weiss held their Grand Opening celebration held on Friday and Saturday, June 17th & 18th and offered all pitas sandwiches at half price. Former San Diego Charger, Vencie Glenn was also on hand to sign autographs for excited fans during Saturday's event...

June 2005 - Mississauga, ON
Appointment of Vice President and Chief Operating Officer
We are pleased to announce that David J. Newcombe will be joining The Extreme Pita® as Vice President and Chief Operating Officer effective June 20, 2005...

January 2005 - Mississauga, ON
New Hire for National Director of Operations
Mark Tilley joins The Extreme Pita in the capacity of National Director of Operations. Tilley has extensive experience in Field Operations and Management within the quick service sector...


November 2004 - Mississauga, ON
The Extreme Pita adds doug agency as AOR to its offering
The Extreme Pita announced the appointment of doug agency inc. Toronto, as its new agency of record for all national brand advertising and strategic development...

November 2004 - Laval, QC
Area Developer for the Province of Quebec
Philippe Léger is the licensed Area Developer for Quebec. Philippe has been in the food service business for most of his life opening his own...

November 2004 - Mississauga, ON
Food Franchise Takes Pitas to The Extreme
The Extreme Pita claims to serve food that is "healthy, fresh and fast." After opening 100 stores in seven years, you can add "popular and successful"...

September 2004 - Mississauga, ON
Extreme Pita Goes Over the Century Mark
It took seven years for the Mississauga-based Extreme Pita chain to grow to 100 restaurants in Canada, but president and co-founder Alex Rechichi figures it will only take two more to go over 200...

September 2004 - Dallas, TX
Area Developers for the State of Texas
Bob Thompson, Paula Thompson, Wayne Madsen, Bill Johnson & Gerald Howlett are the licensed Area Developers for the state of Texas...

March 2004 - San Diego, CA
Area Developers for Southern California
Brett and Howard Weiss have been awarded the Area Developer rights for San Diego and Orange County...

May 2003 - Scottsdale, AZ
Area Developer for the State of Arizona
Joe Roth has earned the Area Developer rights for the state of Arizona. Roth grew up in the food service business...

April 2003 - Toronto, ON
Extreme Pita Wins the Frankie Award
The Canadian Franchise Association held its annual Frankie Awards Ceremony...

July 2002 - Saskatoon, SK.
"It's Good To Be Healthy in Saskatoon!!!"
If the progress of Extreme Pita is any indication of things to come, one thing is for sure, it is good to be healthy...

July 2002 - Ottawa, ON.
"Extreme Pita May Very Well Be Serving Canada's Healthiest Sandwich!!!"
If the progress of Extreme Pita is any indication of things to come, one thing is for sure, it is good to be healthy...

Extreme Pita Hires "As You Like It Marketing & Communications Inc."
The Extreme Pita is proud to announce the hiring of "As You Like It Marketing & Communications" to assist in the creation and design of products for The Extreme Pita National Advertising and Marketing Fund...

You're hungry, in a hurry, and demand healthy food.
Life in the fast lane doesn't have to mean life in the "fast food" lane. For some reason, the likes of McDonalds, Burger King, Wendy's and Taco Bell seem to have claimed the term "fast food" for their own...